consumer culture: past, present and especially the future...by the author of THE MALLING OF AMERICA.
Friday, November 26, 2010
Santa Claus' sleigh these days takes the form of this huge ship, commissioned by Wal-Mart and built in Denmark specifically and only to haul goodies from China to the U.S. It takes just 13 people to run it, even though it's longer than a U.S. aircraft carrier. This ship is so big that it had to be built in five separate sections that were welded together. The command bridge alone is higher than a 10-story building. The ship has its own cargo crane rigs--11 of them--that operating simultaneously can unload the entire ship in under two hours. So this is where Christmas comes from, where Black Friday lives. Typically, cargo ships from China that bring consumer goods to California ports, return with cardboard and material for recycling--in other words, garbage. But these ships reputedly return completely empty. [Thanks to Bill T. for sending me these photos etc. awhile back.]
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